About The Book

100 Ways To Make Your Business A Success
Neil Bromage

This book provides an insight into the methods of building a successful business, covering a wide range of topics such as funding business, generating new business ideas, as well as creating a website and trading online to maintain competitive advantage...

Articles & Resources

About the Author

Neil Bromage - Neil Bromage has run his own small business and is a freelance business writer working on a range of newspapers including The Times, Sunday Times, Telegraph and Financial Mail on Sunday. This book is based on a wide range of columns and Q&As written and answered by Neil for Business Link over a number of years. He is based near Preston, Lancs.

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100 Ways To Make Your Business A Success

Below is the chapter list for "100 Ways To Make Your Business A Success". Click any of the chapter headings to read the full text of that chapter online

 
  1. Marketing On A Shoestring
  2. Cold Calling
  3. Introduction
  4. Ideas – The Lifeblood Of Business
  5. Researching Your Ideas 1. Your Customer Base; 2. Your Customer Demands; 3. The Competition;
  6. Business Plans To Get Ahead
  7. Freelancing For Business
  8. Swot Up On Your Business
  9. Setting Rates
  10. Choosing Professional Advisers
  11. Niche Markets Action Checklist;
  12. Finding Clients Finding Them; Keeping Them;
  13. Researching Your Target Companies
  14. How To Sell Professional Services
  15. Checking Out A Prospect
  16. Branding Your Business
  17. Building Your Brand
  18. How To Leapfrog Your Competitors Build A Profile; Develop A Strategy;
  19. Better By Design
  20. Profit From Ideas
  21. Strategic Alliances
  22. How To Use Management Consultants
  23. Upsizing – Moving On From Freelancing
  24. Outsourcing
  25. Virtual Teams What Is A Typical Virtual Team?; How Will It Work?; Pitfalls;
  26. The Virtual Office
  27. Project-Based Working
  28. The B2b Marketplace
  29. A Question Of Business Expanding Your Business; Employment And Recruitment; Staff Relations; Business Communication; Good Customer Relations; Accounts And Finances;
  30. Finding Out What Makes Your Business Tick
  31. Transform Your Business Dare To Dream; Define The Vision; Think Outside The Box; Join The Dots; Make It Happen;
  32. The Visionary Entrepreneur
  33. Entrepreneurship: Do You Have What It Takes?
  34. Get Creative
  35. Management Training – Shakespeare’s Way
  36. Motivate Yourself
  37. Successful Negotiating
  38. Managing Your Time To Accomplish More
  39. Delegation
  40. Making The Most Of Temps
  41. Multi-Tasking Made Easy
  42. How To Relax If You Work From Home
  43. Flipping The Switch Confine Work To One Room; Separate Communications Systems; Establish A Structured Routine; Rituals; Plan To Take Days Off And Vacations;
  44. Checking References
  45. Employing Part-Time Workers
  46. Managing Remote Employees
  47. Handling A Freelancer
  48. Staff Motivation
  49. Keeping Employees Happy
  50. Setting And Reviewing Salary Levels Pay Structure; When To Review Salaries; Conducting Salary Reviews; Good Practice;
  51. Managing Soured Relationships
  52. Raising The Profile Of Your Business
  53. Ten Steps To Self-Promotion
  54. Business Cards
  55. Buying Advertising
  56. Making A More Powerful Presentation
  57. Successful Exhibiting
  58. Event Management
  59. Networking For Success
  60. How To Develop A Business Club To Boost Business
  61. Communicate To Avoid Extinction
  62. Mastering The Media
  63. Getting On The Radio
  64. Successful Sales Strategies
  65. Inexpensive Market Research
  66. Writing Effective Sales Letters Content; What To Send; Rewriting;
  67. Seven Steps To Successful Sales Letters 1. Grab Attention With An Eye-Catching Headline.; 2. Provide A Reason To Read On; 3. Explain Why The Product Or Service Is Relevant; 4. Why You?; 5. The Offer And Call To Action; 6. Make It Easy And Worthwhile To Respond Immediately; 7. Prove There’s Nothi
  68. How To Make A Sale
  69. Sales Calls
  70. Increased Results From Customer-Focused Sales
  71. Lasting Customer Relationships
  72. How To Market Your Business Globally
  73. Broaden Your Horizons With International Sales
  74. Expanding Abroad
  75. Insuring Your Deliveries
  76. Do I Need A Website?
  77. Real Methods For A Virtual Approach
  78. E-Commerce
  79. Growing An Online Business
  80. E-Laws In Cyberspace
  81. How To Begin A Web Article
  82. Bad Web ‘righting’
  83. Email Lists
  84. Writing Emails That Work
  85. Taking Control Of Your Emails
  86. Survival Budgets
  87. Raising Finance
  88. Asking The Bank For Money
  89. Asking The Bank For Money, Part 2-Campari
  90. Basic Bookkeeping Tips
  91. Cashflow Management
  92. Cracking Down On Costs
  93. Is Your Business Prepared For The Worst?
  94. Crisis Management
  95. Preparing For Your Annual Accounts
  96. Tax — Keeping Records For Self-Assessment
  97. Tax And Christmas Gifts
  98. Trading Status
  99. Business Insurance
  100. Entering Into A Partnership Agreement
  101. Partnership Agreements In Detail
  102. Contracts
  103. Data Protection And Business
  104. Choosing And Renting Business Premises
  105. Enhance Your Buying Power
  106. It – Preventing The Crash
  107. Databases